Why attention spans are important for content creation

People like to look at things that are pleasing to the eye, organized, and aesthetic. The type of aesthetic is up to you as a business owner, but well-organized and nice-looking visuals are important to successful content creation. People won’t want to look at something that they don’t like for very long, and they won’t look at poorly organized content either, so make sure your content is engaging, inviting, and well thought out. 

Let’s be real. Most of us are always busy, jumping from one task to another. That is why you have to consider a short attention span when planning out your content. Long descriptions and blurry visuals, or even no visuals at all, can make a potential client lose interest quickly when they visit your website or social media platforms. 

Let’s take Twitter for example, you are only allowed 280 characters to stress your point. People no longer have time to read long articles or search a graphic for relevant information. Make sure that the most important and engaging information is right up front, and then build visuals or supporting information around that. You want to grab a client’s attention and then keep their attention. From there, you can then design or format your website or social media to direct them towards the posts or links that are most useful. People don’t have time to do a deep search on a page for what they are looking for, they will click off and find a competitor’s page that offers quicker answers. 

Simply having what clients are looking for isn’t enough anymore. With the rise in internet access, chances are that somebody else also has what you offer. You should change your content and marketing strategies to accommodate a short attention span and SEO optimize everything so you can ensure you are the best of the best! 

For example, on social media, you can create a feed that features a common brand theme or a branded color scheme, so that your viewers can easily identify your brand, and your latest campaign promotions. Read VALLETTA’s article about content creation to learn more on how content affects your business! You can also tell a story to keep your viewers interested. People like hearing stories that they can relate to or that offers relatable information for them to use. Whether it is with visuals or just words, or even a simple Instagram story post, stories tend to keep clients interested and make them want to learn more about you and your brand. 

Having content and marketing strategies that are efficient and organized is imperative to capturing your audience’s attention. Schedule a consultation with VALLETTA today so that we can help you from start to finish!