The importance and benefits of a strong brand strategy

Organizing a strong brand strategy is important because it helps with clients, revenue, and success. Having a strong brand strategy is like having a large map for your business of where you want to go and how to influence people to perceive your brand a certain way. 

The definition of brand strategy is essentially how you organize and market your business while building relationships to generate income and long-term clients. A good brand strategy starts with the blueprints of your business. Your brand voice and core values are reflected in your brand strategy, and in return your brand strategy organizes it all. It also makes it easier for potential clients to resonate with your brand and feel connected to a clear aesthetic and message. 

 For example, a 1L bottle of Grey Goose vodka can be up to $40 but that same size bottle of Smirnoff vodka is $18.99. That price difference is dramatic, and they market to different demographics, but Grey Goose has a higher price tag. Simply put, Grey Goose is able to charge more and has clients that purchase it repeatedly because of their brand strategy. 

A brand strategy also helps you organize your business and judge whether you are moving in the right direction with your business, both for clients and your own employees. Brand strategy keeps your employees accountable and focused on higher importance tasks rather than busywork. It also specifies your marketing strategy, making it easier to execute on-brand marketing efforts. 

A memorable brand strategy is important because clients will have it in the back of their minds which allows them to advertise without even knowing it. Marketing and brand strategy go hand-in-hand so that when a client is having a conversation that relates to your business, your brand name will be in their minds and they will advertise for you! 

Altogether, brand strategy is an integral part of building a business and keeping it running, everyone should have one! Overall, it should answer all of the questions that potential clients could have, so they leave your business saying “of course” instead of “why?” or “so what?”. 

At VALLETTA, we are ready to help you craft a brand strategy that works for you, your business, and your clients. Contact us today to book a consultation for your business and we will help you with all your brand needs!