Why Using a Newsletter Can Boost Your Business 

Newsletters are miniature versions of your long-form content that include blog posts, website content, promotions and more! Newsletters initially began as paper copies distributed by mail and by hand, but are now more easily accessible by email; meaning every business, big or small can utilize a newsletter as a part of their marketing tactics. 

There are many ways your business can boost engagement, but newsletters are an essential tactic to communicating with your clients. Large companies implement newsletters into their marketing strategies 

all the time, and small businesses shouldn’t miss out on the opportunity to utilize these effective tactics. 

Designing the perfect newsletter for your business is no small feat, but it’s important to get it right. 

Investing in a newsletter design can make the difference to whether your business grows at the expected rate or not. According to McKinsey & Company, email is 40 times more effective than social media in acquiring clients. This is because newsletters form loyal relationships and boost brand engagement and exposure. 

 Newsletters are also more effective because there are over 254 million email users in the U.S. and nearly 90% of internet users use email daily, according to Statista. Your business marketing tactics are the face of your company and will create lasting impressions on your clients, therefore utilizing every tool including newsletters will benefit your businesses image and reputation. 

Boosting sales is the #1 reason for companies to implement newsletter marketing. A newsletter will encourage your clients to visit your website and social media. Increasing website traffic, will boost your overall engagement and exposure. This results in higher social media followers, the promotion of readership with your target audience, and the potential for more product or service sales. 

Newsletters will also give the opportunity to build your businesses brand and reputation. Communication is key in creating relationships with your clients and is the primary goal of establishing your brand. A newsletter will enhance and nurture these relationships by further constructing brand voice, and brand identity. 

Boosting sales is the #1 reason for companies to implement newsletter marketing. A newsletter will encourage your clients to visit your website and social media. Increasing website traffic, will boost your overall engagement and exposure. This results in higher social media followers, the promotion of readership with your target audience, and the potential for more product or service sales. 

Newsletters will also give the opportunity to build your businesses brand and reputation. Communication is key in creating relationships with your clients and is the primary goal of establishing your brand. A newsletter will enhance and nurture these relationships by further constructing brand voice, and brand identity. 

If designing a newsletter on your own feels too challenging of a task, VALLETTA will help your business with all its newsletter marketing to keep your engagement on track. Contact us to schedule a consultation.