The benefits of engaging on social platforms 

If you are a business owner, you probably have social media pages to promote your services or products. You post pictures, videos and graphics to tell your followers about you and your brand and in return, your followers like and comment on your content. However, it could be helpful to introduce some social media engagement tactics to further build relationships and brand loyalty. 

Social media engagement is the act of responding to comments and answering direct questions on your page, in addition to actively liking, sharing and commenting on content that is not yours. Including this in your marketing strategy could help you build relationships with your clients and help them identify your brand personality. Some people find it easier to interact with content and even purchase items when the business is active on social media. 

Increasing communication and interaction with your followers is one benefit to social media engagement. Another benefit is the limitless market potential. When you comment or engage with other social media pages, their followers might check out your page or you could even find business partners or pages to collaborate with. 

 Maintaining an active social media engagement means your clients are also likely to contact your page directly with their questions and concerns. When you get direct feedback and opinions from your customers, you can respond appropriately to their questions in an effective manner, either with a comment or direct message. With social media platforms, your business can provide top notch customer service and provide instant answers to their queries. 

Furthermore, in case of a social media emergency, being active on your business’ social account allows you to quickly fix a potential crisis. Marketing, especially social media marketing, can be tricky and sometimes there are issues that need damage control. If you are active on all of your platforms, you can monitor and diffuse any situation and respond directly to the client. 

 Having a strong relationship with existing customers will not only help in retaining existing clients, but it will also increase your brand reputation, as your followers are likely to tell others about your brand. Overall, engaging with your followers on social media can boost brand loyalty, increase marketing potential and identify your brand personality. 

If you are looking to start or improve your social media engagement, book a consultation with VALLETTA today! VALLETTA can help you manage and maintain all social media channels and marketing strategies, in addition to any content creation needs.