The benefits of a business blog

With everything that has to get done when you’re managing a business, a blog might be the farthest thing from your mind. However, business blogging is a relatively easy and inexpensive way to drive traffic to your site, attract perspective clients and enhance your marketing efforts. It also boosts search engine optimization (SEO) because by constantly blogging and posting, you are giving search engines new content to move around. Make sure to use keywords! 

Business blogs also connect people to your brand by offering insight into how you run your business. Although social media and websites are good ways to form relationships with clients, having a blog allows you to talk casually about your brand, tips or tricks in your industry, or any topic you desire and want to share. By posting relevant content, you can also benefit from back linking, which is where other websites link your blog posts on their sites. This can help boost your SEO and site traffic. 

You can also use a business blog as an incentive for clients to subscribe to your email newsletters or email updates. Not only will they regularly see your blog posts, you can now send email marketing opportunities to promote your business, send special promotions, and more. The more often you can connect with people, the better the chance of converting them into full-time clients. 

Promoting a business is difficult, especially in a competitive business market. Blogging comes in handy because it keeps your audiences constantly interested and promotes your brand at the same time. You can promote your services, multimedia interests and even personal info about you as a business owner. As they say, quality over quantity. Make sure your posts are high-quality, well-written and informative. If you need help, think about hiring a copywriter. You can read VALLETTA’s blog post about investing in a copywriter here. 

You have to keep strategy and customer engagement in mind when you write your posts. Put yourself in your potential client’s shoes and think about what they want to read about. You can eventually build your blog to be a “go-to” space for helpful, informative content, which can ultimately lead to higher customer conversion rates. No matter the size of your business, blogging is a positive and high-reward opportunity for you and your brand. 

If you are having trouble envisioning a business blog, schedule a consultation with VALLETTA today. We can help you build your brand from a simple idea to a whole business, complete with ideas for a blog!